Exploring the Twitterverse – What can we learn about engaging with farmers on social media?
New research, involving a partnership across the Portfolio between Scotland’s Rural College (SRUC), SEFARI Gateway and the Plant Health Centre, has been examining a tale as old as agriculture – how farmers discuss farming. Farmers are quite a sociable group, often discussing on-farm practices with friends and colleagues who are farmers and/or those who engage in some aspect of agriculture.