+44 (0)1224 437126
The Rowett Institute
Ashgrove Rd W
I am part of an interdisciplinary research team involving the Rowett Institute and the James Hutton Institute with expertise in nutrition, psychology, statistics, and the environmental impacts of food choices.
My main research project explores ways to promote healthier and more sustainable diets in the population. The aim is to use a computer simulation (agent-based modelling) to replicate consumers’ behaviour and their social network. Several policies ideas can then be tested in the simulation to identify those scenarios where a significant behavioural change in consumers may be observed.
- An Agent-Based Model to Simulate Meat Consumption Behaviour of Consumers in Britain
- Social, temporal and situational influences on meat consumption in the UK population
- Predicting organic food consumption: A meta-analytic structural equation model based on the theory of planned behaviour